Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO) The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your […]
Here at Eventure, we’re always keeping tabs on the Google Ads industry, and recently we learned that Broad Match Modified is being sunsetted by Google in February 2021. What Does This Mean? At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms. […]
Although the Christmas haul can start as early as late September, for many shoppers Black Friday officially kick-starts the holiday season as they scout the web for the hottest discounts and offers. With Black Friday just around the corner, let’s take a look a 5 top tips that will help you get your discounts noticed, […]
