Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO) The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your […]
How Google’s Page Experience Update Will Impact Rankings And Sales
Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more. Let’s take a look at some of the news coming from the Google camp. What is Core Web Vitals? Let’s hear […]
What Contributes To Your Google Ranking And How To Do Better?
We all know that Google ranking can really affect your websites performance, 31% of clicks goes to the first search result and 71% goes to the first page. So how do we get to the first page? This is a highly competitive area and there is a lot google factor in to the search rankings, […]