Being Google AdWords Certified can be a bit pesky at times, especially with the constant changing of expectations, but it’s no match for us as we’ve battled the tests and come on top once again. If you’re not as nerdy as us then this might not sound as exciting but apart from the certificate on our […]
Tracking Phone Calls in Analytics
Google Analytics is great – but naturally it can’t easily offer information on what happens offline. Unless the activity occurs on your website (where the tracking code is) it’s unlikely you will be able to aggregate events. Whilst that is tolerable, it does mean that the full success or failure of your marketing campaigns is […]
Digital Retail, Not Digital Detail
January is a tough month all around for everyone; its rubbish for both the buyer and retailer. The consumer is stuck with just browsing after blowing their budgets on Christmas and the retailer is feeling the come down after sales plummet after the shopping festive frenzy. Basically we’re all skint and we’re waiting for that […]