What is Technical SEO?
Naturally, web development plays a critical role in search engine optimisation, however without ongoing ‘technical SEO’ a website cannot hope to pursue top rankings and relevant, purchase-ready visitors. That’s where technical SEO and marketing combines with Google compliant technology for winning success.
Technical SEO ensures your website (and hosting) offer the quickest, most efficient access for search engines to crawl and index. In response, search engines reward with high rankings and organic performance.
At Eventure, we have a genuine passion and drive for delivering market-leading technical SEO. Our initial focus concentrates around speed performance, responsiveness, security, crawlability and accessibility for internet-enabled devices and browsers.
Technical SEO services – individual or bundled:
Technical SEO Audits
Our most popular service available per website (one-off) or retained maintenance contract. A comprehensive audit covering all technical SEO services. All results are distilled and prioritised into meaningful, plain-English actions. We’ll happily discuss our findings face to face, online or telephone. Whichever works for you.
Link Toxicity and Performance Audit
If you’ve experienced a recent decline with organic search performance, your link profile’s health may have declined. Our marketing experts identify and measure the ‘health’ of all inbound links to identify potentially toxic and dangerous domains impacting your organic search performance. We share our findings and submit offending links to Google on your behalf.
Speed and Security Audits
Both factors significantly influence your websites’ organic search performance. Again, our experts will audit and recommend actions to improve speed and security. As an agency, we aim for maximum response times of 300ms. If your existing server and/or website impedes the possibility for achieving top speeds, we are happy to recommend upgrading and/or migration options.
Responsiveness Audits
Another vital factor for achieving high organic performance, is a website’s responsiveness. By that, we refer to the ability for a website to adapt and function appropriately with any laptop, tablet, smartphone, regardless of operating system, browser or hardware. Our marketers conduct hundreds of tests to evaluate site responsiveness and provide straightforward and meaningful recommendations.
Monitoring and Maintenance
For a small monthly fee, our marketing team will monitor and maintain your website’s health and compatibility for Google and Bing, including Google Console & Google My Business, Bing Webmaster Tools & Bing for Business. We’ll even submit and maintain your business online to maximise presence.
Other digital marketing services – individual or bundled:
Full PPC management
We offer fully retained PPC services including research and proposal; set up and build, monitoring and optimisation with full reporting for Google Ads and Microsoft Advertising. Both traditional and Shopping channels are supported through Google and Bing’s search partner and display networks. To advertise with Google Shopping or Bing Merchant Center, an up to date stock inventory is required via XML feed or spreadsheet. If you are missing the required XML feed or file – we can help!
Most clients initially undertake three-month trials to evaluate the affordability of pay per click advertising. Again, PPC services can be acquired on a retained or one-off consultancy-based service.
Affiliate Marketing
Looking to increase potential reach for your ecommerce business? Affiliate marketing provides access to many online ‘affiliates’ with existing databases of purchase-ready customers. Our marketing team works with you to identify appropriate affiliate networks. We’ll set you up and provide the affiliate network with assets such as product feeds, display adverts, and can manage the relationship on your behalf to free-up your time.
Content production and optimisation
Let us research, coordinate, optimise and publish content on your behalf to assist technical SEO performance. Whether updating an existing website or blog or regular publishing, our team of expert copywriters will craft unique and engaging content with optional publishing via blogger outreach activity and/or social media. Our team specialise first in content production for Search Engine Optimisation.
Link acquisition / blogger outreach
Our link-building research tools enable us to identify relevant and credible opportunities for inbound link generation. We can manage the entire process end to end or identify potential opportunities only. A blogger outreach service is available for publishing to industry-specific, high-ranked websites and blogs.
META optimisation – per page or website
Our team of technical marketers offer META optimisation per page or website. We optimise with voice search and small screens in mind and ensure the latest standards for optimisation are adhered to. META and on-page optimisation are included for clients retaining technical SEO services.
Social Media monitoring, engagement and content production
Having witnessed the dawn and growth of social media, we’ve learned a thing or two over the years – what works, what doesn’t. If social isn’t suitable for your business, we will say. On a lighter note, our marketing experts offer full maintenance and coordination for social media. All content is researched, produced and coordinated in-house by the social marketing team.